Many of my clients are not comfortable attending trade shows or other networking events. They are usually confident tweaking their LinkedIn profile, but their palms sweat when they think about building face-to-face connections. With a little planning and positive thinking, they can be just as poised at networking events as they are behind their computer screen. Here are some suggestions that I shared with them to help them be less nervous and more productive at networking events.
You can try these suggestions for working a room.
Steps to Take Before Your Networking Events
1. Do your research. Advanced research is a great solution to calm your nerves and make a strong impression. You can browse online for details about the event, venue, and expected crowd.
2. Clarify your purpose. You can focus on your goals instead of the butterflies in your stomach. You may want to invite two new acquaintances out for coffee. Consider consulting with experts about the impact of recent legislation on your industry.
3. Bring a friend. While you eventually want to be able to muster the courage to fly solo, companionship can help while you’re still in training. Could you be sure to split up frequently to mingle with others?
4. Volunteer your services. Transform yourself into an instant insider. Call the hosts and offer to help with registration or escorting speakers. You’ll meet more participants, and your role provides an instant icebreaker as guests come to you for information.
5. Prepare small talk. Are you stumped for something to say? Read up on breaking industry news. Write down questions you want to discuss with other guests.
6. Dress the part. Appearances count too. Convey that you have much in common by following the dress code for suits and ties or polo shirts and khakis. You’ll feel more at ease and start to build rapport.
7. Bring mints. Smell as good as you look. Fresh breath makes it easier to wow others with your words.
Steps to Take at Your Networking Events
1. Radiate enthusiasm. Smile wide and think positively. Remember how beneficial the event can be for your career and how much you appreciate those around you.
2. Straighten up. Good posture boosts your mood and shows others you’re strong and capable. Tuck your stomach in and roll your shoulders back and down.
3. Make eye contact. Starting conversations with strangers can be challenging. Establishing eye contact is a natural way to gain someone’s attention and introduce yourself. From there, you can start chatting about the food or the program.
4. Express interest. Guests at a networking event will likely be eager to talk about themselves and their businesses. Ask open-ended questions that keep the conversation going. Share your own relevant experiences.
5. Be authentic. There’s plenty of advice available about networking. Sift through the information for tips that match your strengths and personality.
6. Slow down. Pace yourself. Be courteous and friendly to each guest but reserve your business cards for those colleagues you’re interested in following up with. Enjoy your initial conversations without rushing to connect on social media or promote your products and services. Healthy relationships are based on trust that grows over time.
7. Move along. You can leave your contacts wanting more. It’s usually more productive to start brief conversations and plan to talk again later if you’ve discovered a potential client or partner. That way, you can dial down the pressure and explore more options.
Show up at annual conventions and monthly luncheons, ready to make new contacts and stay in touch with old friends. Create business and social opportunities by reaching out to others. Allow your authentic self to shine through and feel your newfound confidence.